Unilyzer social marketing software helps social marketers execute, measure, monitor, and optimize their multi-channel social marketing plans.

Marketers, who seek to monetize traffic either through selling products, lead generation or displaying ads, need to understand social marketing effectiveness in order to optimize  effectiveness.

Monetizing traffic which is gained through the use of social media marketing involves targeting the right audience with the right message at the right time; and, converting that traffic requires well-designed landing pages and websites. Metrics can be used help determine a marketers effectiveness at reaching, attracting, and converting visitors.

Some helpful metrics include bounce rate, time on site, pages per visit, unique page views, and pages per visit. These metrics are so important, that they are provided and/or used by major sites like Alexa and Google Analytics. A marketer who monitors performance metrics can get clues about the social media campaign effectiveness and make tactical and strategic adjustments as needed.

For example, if a marketer drove traffic to a particular website by publishing an article on Facebook and Twitter simultaneously, and the resulting metrics looked like this:

Visitors             Bounce Rate         Pages_Per_Visit

Facebook       4,000                     98%                     1.00

Twitter           200                        10%                       4.5

Then we could start to interpret these results. In this scenario, the message on Facebook drove 4,000 visitors to the targeted website, almost all (98%) of those visitors bounced, and the remaining visitors read only an average of 1.00 pages. This means very few people who read the message and followed the link, found the landing page to be relevant and interesting enough to “stick” around.

In comparison, the same message on Twitter drove only 200 people to the website, but 90% of those visitors stayed on the site for an average of 4.5 pages.

These metrics, when looked at on a by-channel basis, give the marketers good clues (insights) about the reach, relevance, and timing of their messages. A marketer can conclude many things from these insights. On the surface it looks like the message resonated with the Twitter followers and not the Facebook Fans.  Perhaps the demographics of each audience are different and the message and landing page for Facebook needs to be optimized.

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Social marketing has become a popular and effective means of online advertising today. With the growing number of social media sites on the internet it was only a matter of time before marketers figured out how to make money using them.

The original intent of these web 2.0 spawned sites was a gathering spot where like minded people could can together on a ‘social’ level. The growth in their popularity led internet marketing enthusiast to this potent pool of prospective customers.

Visiting any of the more popular social media sites like Digg, Facebook, or Twitter one can easily see evidence of creative marketing at work. In fact it has become commonplace to expect to be exposed to varying degrees of internet marketing tactics at such sites.

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The truth is that there are few individuals or firms that are still ignoring the vast internet marketing opportunities that are provided by the social marketing media. You may remember that social networking was regarded as some form of chit-chat online platform where young folks gather to gossip and waste valuable time. This kind of opinion has changed because there are few individuals who do not belong to one type of social media site or the other at the moment. These social sites were originally created as forms of socializing platforms but their immense popularities and the huge number of people that are socializing on these networks made it necessary for the internet marketers or anybody or company with a product or service to offer to look at the marketing potentials offered by the social media.

You will get positive internet marketing results through any of the top social networking sites but you have to take note of some issues about these online socializing portals.

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