Why not have a look at how to learn more about mobile marketing? Many people have imagined it. Some actually followed through and did it. Most only looked at taking that approach for a short time, then got busy with other things. Some didn’t get started with it because they had little idea of the place to start. Others were discouraged because of the big unknown factors. Let’s not get stuck within the negatives before we even start here. It’s time to get analytical here. Let’s check out the for and against register on how we could learn more about mobile marketing and consider them one at a time.

Firstly, on the positive side, allow me to mention that mobile marketing is going to be the next big thing. There are 1.8 billion Internet users and you probably know how marketing shifted to the internet in the last decade. Now think about the mobile world that currently has over 5 billion cellphones worldwide.. O.K., I hear your objection, that only a small number of those 5 billion cellphones are actually smart phones that can be used for mobile marketing. It is a valid objection, I agree. However, let me bring to your attention the point that there are currently over 50 million smart phones worldwide and that number will increase substantially in the coming years. Only recently Apple launched their new iPhone4 and sold over 3 million units in less than a month.

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Microsoft used today’s Mobile World Congress to unveil its latest attempt to break into the mobile phone industry.

Windows Mobile 7 – or Windows Phone, as Microsoft has dubbed it – includes an application store that allows users of Microsoft devices to download a host of games and other applications.

It is the latest move in an “apps explosion” which has taken the mobile phone sector by storm. However, the surge in new mobile applications technology also spells good news for website marketing.

Let’s first take a look at some of most the successful apps created by those working in website promotion

Since launching at the end of January 2010, freesheet Metro’s iPhone app has been downloaded a whopping 100,000 times, making it number one in the free news app category as well as catapulting it to the top ten of free apps overall.

Others featuring in the top ten most downloaded free apps include Facebook (no surprises there), thetrainline.com and Skype, according to Techradar.

But it is not just Google and Apple that are profiting from world’s love of apps. Even phone manufacturers such as Samsung and RIM, maker of the BlackBerry, are getting in on the app act, while Nokia already has its Ovi store open for business.

Meanwhile, more than a dozen of the world’s biggest mobile phone companies, including O2 and Orange, this week announced they had joined forced to tackle the iPhone’s dominance of the smartphone market by pooling resources and creating ‘app’-style services across their range of handsets.

For people involved in website marketing, a mobile app can be a great way to expand a product or service to ensure its at the very fingertips of a company’s target audience – literally.

However, as lead website marketing advisor Davis Brewer points out, with more than 50,000 applications in the iTunes app store, organisations need to do something to help them stand out.

“If you elect to build a BlackBerry, Android, or Windows Mobile application, the marketplace won’t be quite as crowded, but you will still need to find a way to reach people,” adds Mr Brewer.

The first step should be to consider how consumers will find the application and what they may use it for, he explains. It is also important to measure the success of an app once it’s on the market to consider ways in which it could be developed.

Thinking about these challenges before your application launches will help you get started on the right foot and get the most of out of your campaign.

Mediarun is a full service seo company specialising in Website Marketing,Website Promotion, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.
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Hi Matt, in a previous video you stated that validation of HTML wasn’t really important for ranking/SEO. This confuses me, would Google really want to send it’s users to websites which would be broken for a lot of them? Jimmy “@Feldon” Wirsborg, Stockholm, Sweden Note: the grammatical error was fixed in the video, but the question as submitted can be seen above. Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com